In this era, Digital Marketing is in the peak. Compare to old method of traditional marketing , this new method of marketing takes you to reach your brand & sale through world wide. So if you wanna learn digital marketing, make sure you cover all these below topics:

Module 1: Digital Marketing

  • Basics of Internet
  • Introduction to Digital Marketing
  • Understanding Basics of HTML
  • What is Keywords
  • Research of keywords With Google Planner
  • How to select DomainName?
  • Naming of Pages and Folder
  • How to use pictures for Digital Marketing

Module 2: SEO (Search Engine optimization)

  • What is SEO?
  • Types of SEO?
  • What is google algorithms
  • Blended SEO
  • Tools: OSE & Ahrefs

On-Page Optimization

  • What is on-page?
  • What is keywords?
  • What is tags?
  • How to use title tag?
  • Length of tags
  • What is meta tags, meta description?
  • How to use meta tag?
  • Usage of header tags (h1 to h6)
  • What is anchor tag? Where we use it?
  • Check Charset encoding information
  • Favicons
  • Canonical links
  • Rich snippet
  • Page content
  • Page quality
  • What is user-friendly and responsive website?
  • Links of social media icons
  • Adding of robots.txt
  • What is google analytics?
  • How to link google analytics
  • Xml sitemap creation
  • What is alexa rank?

Off-Page Optimization

  • Link building
  • Using classified for inbound traffic
  • What is backlink?
  • How to use backlink?
  • Who is linking to us? Fixing bad links
  • What is PA and DA?
  • Do-follow vs no-follow
  • Page ranking
  • Article Sumission
  • Blog Writing
  • Guest blogging
  • Micro Blogging
  • Directory submission
  • Listing in Business sites
  • PPT submission
  • Link Submission
  • Social bookmarking
  • Image/Infographic submission
  • Video submission
  • Review and comment writing

Mobile SEO

  • Responsive Design
  • User Friendly
  • Mobile Friendly
  • Similar URLs as to your Desktops
  • Avoid common mistakes
  • Configure for other devices.

SEO For CMS(WordPress)

Module 3 : SMM(Social Media Marketing)

  • What is SMM
  • Importance of SMM
  • SMMvs SMO
  • What type of accounts to concentrate?
  • What is google Adsense

Email Marketing

  • Benefits of email marketing
  • Email marketing software
  • Email marketing goals
  • Intro to mailchimp
  • Strtegy of email marketing
  • HTML Email
  • Email Tracking

Inbound Marketing

  • Google Adsense
  • Google Analytics
  • Traffic Report
  • Audience Report
  • Affiliate Marketing
  • What is AM?
  • How it works
  • How to find a good niche
  • Top networks on affiliate marketing
  • Payment models in AM
  • AM in E-commerce
  • Apply to AMf
  • Promotion of AM products
  • Methods of Promotion
  • Reports and ROI

Conversion Tracking

  • What is the conversion
  • Process and Funnel
  • Types of conversion
  • Conversion Reports
  • Funnel visualization
  • Multi-channel funnel
  • Attribution
  • Reporting

Insta Marketing

  • Insta account creation
  • Analyze brands
  • Strategy of Instagram
  • Picture dimension
  • Filters in Instagram

Pinterest Marketing

  • Usage of pinterest
  • How brands use pinterest
  • Customize profile
  • Pins and links
  • Boards in pinterest
  • Using infographics
  • Integration of pinterest in site
  • Tool for pinterest

Facebook Marketing

  • From objectives to roi.
  • Competitive research & analysis
  • Audience targeting
  • Bidding Strategies
  • Remarketing Strategy
  • Strategy presentation by participants
  • Types of fb ads
  • Fb ads vs google adds
  • Importance of ctr ( click through rate)
  • Targeting & optimizing copy of your ad
  • Live fb communities
  • Community building on fb
  • Fb brand page orientation
  • Edgerank algorithm
  • what is importance of engaging targeted audience on fb ?
  • Creating brand ambassadors on fb
  • Leveraging fb insights for success
  • Fb marketing success stories

Twitter Marketing

  • Benefits of Twitter
  • How brands use Twitter
  • Profile Creation and customizing
  • Types of tweets and statistics
  • Content strategy for twitter
  • Analysis of big brands
  • What is hashtags
  • Tools for twitter marketing
  • Twitter analytics
  • Twitter Strategy
  • Twitter campaigns
  • Pr on twitter
  • Engaging customer through leadership
  • Leaveraging lists

YouTube Marketing

  • Creation of channel
  • Statistics of video marketing
  • Viral video examples
  • How to optimize a video
  • You tube engagement metrics
  • Increasing subscribers
  • Annotation and cards
  • Usage of playlist
  • Understanding copyrights
  • How to MailChimp statistics

Linkedin Marketing

  • Linked in leveraging for B2B
  • Overview of linked in
  • Lead generation through individual profiles
  • Lead generation for enterprise, company page , ads , Strategy, groups
  • Profile makeover, answer , groups , status update recommendation
  • Open discussion on approach to leverage them
  • Roi measurement framework
  • Roi metrics dashboard creation
  • Roi measuring tools
  • Key competence
  • Tools
  • What is ORM?(online reputation management)
  • Why ORM?
  • Examples of ORM
  • Areas to Google in ORM
  • Generating report for ORM
  • Monitoring of Search result
  • Monitoring of complaint sites
  • Monitor sites and blogs
  • Case study
  • Tools for managing reputation

Module 4: Search Engine Algorithm

  • Overview
  • Understanding search engine algorithms
  • How do search engine algorithms work.
  • Penalties and recoveries of search engine.
  • Why a search engines needs to be updated ?
  • Reasons to get your website penalized.
  • How to get your site optimized of google’s hummingbird algorithm ?
  • What is panda and penguin algorithms ?
  • What is google’s emd updates?
  • Recovery of your site from panda , penguin and emd ?

Module 5: Search engine marketing(SEM)

  • PPC Training Introduction
  • PPC Account Setup
  • Google AdWords
  • Yahoo Search Marketing
  • Set-up PPC Campaign
  • PPC campaign Navigation
  • Use My Client Centre (MCC)
  • What is “Click-through-Rates” (CTRs)
  • What is Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?
  • How to do Keyword Research for PPC
  • What is Keyword Research?
  • Research PPC Keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources
  • How to Create Ads for PPC Campaigns
  • Create Effective Ads Ad groups
  • Bids Management in PPC
  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Importance of bidding techniques
  • How important is Landing Page for PPC
  • What is Landing Page?
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • Use ‘Calls to Action’
  • Cost/Conversion
  • PPC reporting structure
  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  • PPC Campaigns Tools
  • Google AdWords Tool

SMS Marketing

-How to do bulk SMS

Module – 6 (Tools)

  • Web Analytics
  • Google Analytics
  • Google Adwords
  • Web Master tool
  • Adsense
  • Google Forms

CERTIFICATIONS

  • Adwords Fundamental Course
  • Adwords Display Certification
  • Adwords Mobile Certification
  • Adwords Search Certification
  • Adwords Video Certification
  • Digital Sales Certification
  • Analytics Certification
  • Search Ad 360 Certification
  • Bing Ads Accreditation Exam
  • Hubspot Inbound Marketing Certification
  • Hubspot Email Marketing Certification
  • Hubspot Content Marketing Certification
  • Facebook Blueprint Certification
  • Twitter Flight School Certification
 

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2 Comments

  1. Paras korat Reply

    Dear sir glad to know that you are providing such kind of information which is very useful for beginners.Sir, my concern is that if I want to know about this all things about digital marketing then I need my personal website or not??
    Waiting for your response.

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